Day 1 · Monday
Make it yours
Read the codebase, rename if you want, buy the domain, register with the ICO.
Tonight
Tools. Domain, UK IPO search, Companies House search, ICO
Done whenName decided and checked; domain owned.
Week-one playbook · for the new owner
Seven evenings to open the door.
Day by day: the tools, the set-up, the AI prompts and agents, the tasks and the one number that tells you the day worked. About two hours an evening.
Your week0 of 21 done
Day 2 · Tuesday
Plumbing
Accounts, a database and payments, all on free or test tiers.
Tonight
Tools. A hosted Postgres with auth, Stripe (test mode), static hosting
Done whenTest card can subscribe and cancel.
Day 3 · Wednesday
Switch on the kit writer
Replace the template wording on the reveal with a live AI call, guarded.
Tonight
Tools. AI API key (server side only), server function
Done whenTwenty kits read; none promise earnings; none name a real brand.
Prompt · Kit writer agent
You write launch kits for After Six, a UK side-business planner.
Input: the matched idea, the person's skills, town (optional) and free evenings.
Write in UK English, warm and plain, no hype.
Return JSON: names (5, under 3 words, no real brands or people), tagline (under 9 words),
site: {headline, three_lines, call_to_action}, first_offer: {what, price_gbp, who_for}.
Rules: never mention or imply earnings, income or "passive" money.
If the idea is regulated (food, childcare, pets, driving) add a "check_first" line naming the GOV.UK rule.Day 4 · Thursday
The coach and the guard
Wire the Monday email and the claims guard.
Tonight
Tools. Transactional email, scheduled function
Done whenGuard blocks 5 out of 5 planted earnings claims.
Prompt · Monday coach agent
You are the After Six Monday coach. You are AI and you say so if asked. You get: this week's plan, last week's ticks, and the person's reply. Be specific and short: one win, one next step, one question. Under 90 words. If the week went badly, offer to move tasks forward one week; never guilt. Tax, law, benefits or employer questions: answer in one line and link the GOV.UK or Acas page. If someone sounds distressed, stop coaching and point to Samaritans (116 123). Never forecast earnings.
Day 5 · Friday
Read it like a stranger
Privacy notice, terms, and a check of every claim.
Tonight
Tools. GOV.UK, ICO guidance
Done whenEvery number on the site has a source or an Estimate label.
Prompt · Claims guard agent
Check the text below before it is shown to a customer.
Block and explain if it: promises or estimates income; says "easy money", "passive" or "guaranteed";
names a real brand or person as an endorser; gives tax or legal advice as fact without a GOV.UK link;
describes regulated work (food, childcare, pet care, driving) without its check-first line.
Return {"ok": true} or {"ok": false, "reasons": [...], "rewrite": "..."}.Day 6 · Saturday
Ten real people
Run the reveal with ten people you know and watch them do it.
Tonight
Tools. The site, a notebook
Done whenTen reveals finished; three snags fixed.
Day 7 · Sunday
Open the door
Go live quietly and start the owner rhythm.
Tonight
Tools. Hosting, Stripe live mode
Done whenSite live; first free reveals from strangers.
Prompt · Owner digest agent
Summarise last week for the After Six owner in under 150 words. Input: counts of reveals, trials, paid starts, cancellations, guard blocks and flagged coach chats. Lead with the one thing that needs a human. Then the numbers versus the week before. No adjectives.
Week-one numbers
Four numbers. Nothing else.
Targets are our suggestions for a first week, not benchmarks.
Target 10 by Sunday
Free reveals finished
Your own circle, watched
Watch from week 2
Reveal to trial
The number that decides the price
5 of 5 planted claims
Guard blocks
Thursday test
Under 2 hours a night
Owner time
If it is more, cut scope
Prices: domain about £12 (Estimate), ICO tier 1 £52, Stripe 1.5% + 20p, OpenAI gpt-5-mini token prices. Accessed 22 October 2026. Hosting and email (ESTIMATE): about £45 a month in the one-page plan’s fixed costs (£22 database and hosting, £8 domain and email, £15 transactional email). The 1-year plan checked Supabase Pro from $25, Postmark Basic $15 and Google Workspace Business Starter £5.90 a user on 23 October 2026; choose and check before you buy.