How it works · rules · sources
From brief to Pack Day.
A small team of AI robots drafts every card. A person checks every one before it reaches you. Here is the month, the rules we keep and where our numbers come from.
Packday is new. The robots below are set up and ready to switch on, not running yet, and there are no clients or results to show.
A month
Six steps, every pack.
Your part takes about two minutes a month after set-up: tell us what's changed, then approve the pack.
- BriefOnce at set-up, then a short update each month: what you're selling, any offer, anything that's changed.
- AnglesCompass picks three to eight ideas that are truly different, because platforms like Meta group look-alike ads together.
- DraftsHook writes the words. Gloss lays out the statics and carousels. Flicker writes the video scripts and storyboards.
- The SleeveEvery claim checked against the CAP Code and the rights to every image checked, by a robot that answers to the owner, then by a person.
- Test planTally writes what each card is up against, what to watch and which week to run it. One change at a time.
- Pack DayBinder files the pack in your library, ready to upload to wherever you run ads. Send us your numbers and the next pack builds on them.
The team · simulated
11 robots (12 with the optional ad-sales bot), one owner.
Each robot has one job and is checked by another robot or a person. See them at work in The Sorting Table, our simulated HQ.
- ShufflePack Lead (operations)
- ScoutBrief Taker & Onboarding
- CompassAngle Planner
- HookCopywriter
- GlossStatic & Carousel Designer
- FlickerVideo Scripter & Storyboarder
- SleeveClaims & Rights Checker (independent)
- TallyTest Planner & Results Reader
- BinderLibrary & Delivery
- MintApprovals & Billing
- HoloMarketing (for Packday)
- WrapperAd Sales (optional)
Rules
What we always do, and never do.
These are in every client agreement and every robot's instructions.
- No guarantees of clicks, sales or results. Test plans say what to watch, never what will happen.
- We make the creative; we never buy media, hold ad budgets or log in to clients' ad accounts.
- AI drafts; a person checks every card before Pack Day (the Sleeve check).
- Every card follows the CAP Code: objective claims need evidence (3.7); no 'best' or 'No. 1' without proof; clear terms on any 'free' offer.
- No fake reviews, testimonials, star ratings, 'customer' quotes or UGC-style actors pretending to be customers (DMCC Act 2024).
- No deepfakes, no real person's likeness and no AI people implying an endorsement.
- Product images show the real product. AI is used for backgrounds and layouts, never to make a product look better than it is.
- Only AI tools whose terms allow commercial use; the client gets whatever rights we hold in the finished cards, in writing.
- No ads for gambling, crypto, credit, weight loss or health claims; alcohol only with an age-check plan from the client.
- No cold email or texts to sole traders or partnerships (PECR). Delivery notes are service messages and never carry adverts.
- We act as data processor for client assets and any customer photos, under a written agreement (UK GDPR Art. 28).
- The business is new: no clients, reviews or results yet, and none are made up. The AI staff are set up and ready to switch on, not already running.
Ownership
Who owns the cards?
You do, as far as anyone can. UK law on who owns AI-made work is still being settled, so our agreement passes you every right we hold in the finished cards, in writing, and we only use AI tools whose terms allow commercial use. Your photos, logo and brand stay yours throughout.
The owner will confirm the wording with a solicitor before the first client.
Sources · checked 24 Oct 2026
Where our numbers come from.
Each fact has a confidence label. Where we weren't sure, we say so.
- Meta may treat similar-looking ads as one asset; genuinely distinct concepts (visual, format, story, hook) help delivery. High confidence Meta Business, Demystifying creative diversification
- Meta flags 'creative fatigue' when an ad's cost per result rises well above its own past results. High confidence Meta Business Help
- Meta carousels take 2 to 10 cards at 1:1 or 4:5; primary text shows about 125 characters before 'more'. High confidence Meta Business Help
- TikTok's own study found full-screen 9:16 and 21 to 34 second videos did best for conversion. High confidence TikTok for Business blog
- In a 1080 x 1920 TikTok frame, keep text and logos out of the top 240 px, bottom 660 px and 120 px each side. Medium confidence Koldflux safe-zone tool (third-party measure)
- Google Demand Gen images: 1200 x 1200, 960 x 1200 and 1200 x 628; headlines up to 40 characters. High confidence Google Ads Help
- The CAP Code applies however an ad was made; an AI label can't fix a misleading image. High confidence ASA, Disclosure of AI in advertising
- UK law still protects 'computer-generated works' (CDPA s9(3)); a March 2026 government report proposes removing that for wholly AI-made works. High confidence GOV.UK, Report on copyright and AI
- UK freelance graphic designers charge about £348 to £385 a day. Medium confidence YunoJuno rates report; Malt UK
- 5.64 million UK private-sector businesses are small (0 to 49 staff). High confidence DBT Business population estimates 2025
Others offering ad creative
| Who | What they offer | Source |
|---|---|---|
| ClickBoost (UK) | £949 a month: 10 statics, scripts, 1 UGC video. | source · High |
| SPS (UK) | £997 for 3 creatives; 3-month minimum. | source · High |
| Step Social (UK) | £249 to £399: 3 to 9 statics bundled with management. | source · High |
| DesignPal (US) | From $1,495 a month. | source · High |
| Ugly Ads (US) | $1,650 a month static; $3,495 with video. | source · High |
| AdCreative.ai (tool) | $39 to $249 a month, self-serve; you do the thinking and checking. | source · Medium |
Try the first two steps yourself.
Type a brief and watch the angles, drafts, Sleeve check and test plan appear.
Open a free pack