Packday.
Fresh ads, every pack.
A new UK business that makes a monthly pack of ad creative for small businesses: statics, carousels and short-video scripts with storyboards, each with variants and a test plan on the back. AI drafts, a person checks every card. The client (or whoever runs their ads) runs them; Packday never touches the ad budget. No clients yet.
Logo
The mark is two dealt cards: an orchid card behind and a cerise card in front, tilted as if just dealt. The front card has a torn wrapper edge across the top, a stock-white inner frame and dot, and a pistachio corner. Keep clear space of one card width around it. Never stretch, outline, add a drop shadow, or recolour it outside the palette.
Colour
Never pistachio, orchid or bright cerise text on card stock (they fail contrast); use cerise deep instead. Foil means "control card" and nothing else. Chosen to stay clear of every other startup’s look.
Type
Dela Gothic One
Card names, headlines, prices. Heavy and compact, like a sticker on a wrapper. Never for body text.
Mona Sans for everything you read and tap; wide setting for lead lines.
Red Hat Mono: 4:5 · ANGLE 2 · WEEK 1 · HOOK B. Card stats only.
The card system
FRONT · STATIC · 4:5
FOIL · THE ONE WE EXPECT TO WIN
- FORMAT
- Static 4:5
- ANGLE
- 2 · The gift
- TESTS
- Hook A vs B
- WEEK
- 1
- PAIR
- Card 3
BACK · THE STATS
Every ad is a card at its true shape (1:1, 4:5, 9:16). The front is the ad; the back says what it tests and when. A month is a pack: Booster (10), Double (20), Box (32). The tear strip divides sections. Example cards in this book are made up.
The robots
Each robot is a character card: a card-shaped screen for a face and its job's tool on top. All twelve are set up and ready to switch on. None is running yet.
Voice
"Pack opened: 10 cards, 3 angles, 1 test plan." "We make the ads. You run them." "AI drafts, a person checks every card." "We're new. No clients yet, so no reviews, logos or results, and none made up."
Guaranteed, viral, explode your sales, game-changer, unlock, supercharge. No "rare", "lucky", "loot" or "jackpot": a pack is not a gamble. No Meta, Google or TikTok partner claims (we aren't).
Motion and sound
Things arrive like dealt cards: a short slide with a 2 to 4° tilt that settles. Details are on the back: tap to flip. Groups fan out from a stack. The hero is a hand of cards in CSS 3D that tilts with the pointer, with a holo-foil top card. At the Sorting Table, a robot's card lifts when it's busy. Sound is off by default and made in the browser: a card flick, a riffle when cards fan, a foil crinkle, a wrapper tear when a pack opens, and a soft thunk for the Sleeve check. Reduced motion shows the finished state: no tilt, no deal-in, flips become an instant swap.