Advertise with us · optional
One sponsor, clearly labelled.
Packday may carry one small Sponsored panel for firms that help small UK businesses. Optional and off by default. Advertising income is kept out of the core projections.
Starting prices to test. Not taking bookings yet: the site is new and has no audience figures to show.
Who would see it
Small business owners making ads.
Small business owners who use the free pack maker or read Pack Notes (an opt-in email of ad ideas, not client deliveries).
No audience numbers yet. We won't quote any until they're real.
This is how the panel looks below an opened pack.
Rate card · starting prices to test
Slots and prices.
| Slot | Where · limit | Price |
|---|---|---|
| Pack maker panel | Below the opened pack · 1 sponsor at a time | £80 a month |
| Pack Notes sponsor line | Opt-in email · 1 per issue | £40 an issue |
| Idea-guide panel | Idea guides · 1 per guide topic | £50 a month |
| All three | Maker, email, guides · 1 sponsor | £150 a month |
Where ads go
- One panel on the free pack maker, below the pack
- One sponsor line in Pack Notes (opt-in subscribers only)
- One panel on idea-guide pages
Where they never go
- Inside any client's pack, card or binder
- Pack Day notes, invoices or approval screens
- Any service message or onboarding email
- Inside the example ads: sponsors never appear on a card
Who we'd welcome
- Product photographers and photo studios
- Printers and packaging makers
- Online shop platforms and booking tools
- Accounting and invoicing software
- Business insurance (FCA-authorised firms only)
Who we'd turn down
- Other ad studios, agencies or AI ad tools
- Loans, credit or buy-now-pay-later
- Gambling, crypto, alcohol, diet products
- Anything a client might confuse with a recommendation from us
Rules
CAP Code and PECR, every time.
Advertising rules apply to our own ads too. The CAP Code says an ad must be obviously identifiable as an ad, and PECR means email sponsor lines go only to people who opted in.
- Every advert is marked 'Sponsored' and the sponsor is named.
- Relevant to small business owners only.
- Never in client packs, binders, Pack Day notes or invoices.
- Every advert is checked against the CAP Code by Sleeve; the owner approves each booking.
- Email sponsor lines go only to subscribers who opted in (PECR); unsubscribe in every issue.
- No tracking pixels from sponsors; one plain link.
The ad-sales robot · simulated
Wrapper looks after sponsors.
Wrapper would keep the rate card, draft replies to firms that ask, and check each advert with Sleeve. The owner approves every booking and every reply. Wrapper is set up and ready to switch on, and switched off until there's an audience. It never cold-emails anyone.
Not taking bookings yet.
When there's an audience to show, this page will say how to ask. Until then, have a look at what the pack maker does.
Open a free pack