Brand

The Loupe look

A light table in a dark edit suite: contact sheets, a magnifying loupe, grease-pencil circles round the good frames, and tall 9:16 clips. Sharp, calm, a bit nerdy about frames.

Logos

Colours

Text on paper uses darker azure #1F5FD1 and darker salmon #A8402A so it reads clearly.

Type

Voice

• Plain, short and British. No exclamation marks.
• Never promise views or followers.
• Say what's checked, and by whom.