For kit, tool and studio firms
Advertise with us
Reach small UK business owners and creators who record webinars, podcasts and talks, in the places they come to make better clips.
Loupe is new. Lightbox has no readers yet and no advertiser has booked. The prices below are starting prices to test.
Who reads it
Small UK business owners and solo creators who make long-form content: Loupe clients, people who used the free Hook Finder, and people who ticked a box to get Lightbox, Loupe's free fortnightly email about short-video platform rule changes, caption tips and what's working.
Who it suits
- Microphone, camera and lighting shops
- Podcast hosting platforms
- Recording studios and podcast rooms to hire
- Coworking spaces with recording booths
- Licensed music and sound libraries
- Webinar and video meeting platforms
- Teleprompter and presenter-training firms
- Local print and signage (event banners, backdrops)
Rate card
| Slot | From |
|---|---|
| Lightbox headline sponsor Top slot in Lightbox, the free fortnightly email for people who opted in. One sponsor per issue, one category at a time. | £40 per issue |
| Lightbox classified line One line of up to 25 words with a link, in the Kit Bag section. Up to three per issue. | £10 per issue |
| Hook Finder sponsor card One card under the results of the free Hook Finder on the Loupe site. One sponsor a month. | £35 per month |
| Kit Shelf card One card on the Light Table app home screen, Glance clients only; clients can hide it. One supplier at a time. | £30 per month |
| Bundle: two headlines, Hook Finder card and Kit Shelf for a month All of the above. One bundle a month. | £135 per month |
Prices per issue or per month, no VAT charged at launch. Lightbox is fortnightly, so a month has about two issues. Starting prices to test once Lightbox has readers.
What a sponsor slot looks like
LightboxExample issue · fortnightly
Sponsored · example ad
Northlight Audio: a clip-on mic that makes webinar sound clearer.
Northlight Audio is made up for this example. A real sponsor's headline, two lines and one link would sit here.
Rule watch
A plain summary of any change to TikTok, Instagram, YouTube or LinkedIn rules on clips, music or labels this fortnight, with a link to the source.
Caption tip
Why two lines of captions beat four on a phone, and where the platform buttons cover your words.
Kit Bag
SponsoredExample Studio Hire (made up): podcast room by the hour, two mics, no contract.
You get Lightbox because you ticked a box. Sent by Loupe. Unsubscribe in one click.
The rules we keep
- Every ad is marked 'Sponsored' with the advertiser's name, in the same place every time.
- Never inside a client's clips, captions, hooks, post copy, approvals, reports, invoices or any service message. Loupe never adds a sponsor to a client's content.
- Relevant only: kit, tools and services for people who record and post. No gambling, crypto, payday loans, 'grow your followers', engagement pods or anything that breaks platform rules.
- Lightbox goes only to people who ticked an unticked box to get it; one-click unsubscribe in every issue (PECR, UK GDPR). Advertisers never get the list.
- Ads follow the UK CAP Code: legal, decent, honest and truthful; claims must be backed up; no fake reviews or made-up results (DMCC Act 2024).
- Chinagraph checks every ad against these rules; the owner approves every advertiser before anything runs; clients can hide the Kit Shelf card.
Never in a client's clips. Clips, captions, hooks, post copy, approvals, reports, invoices and service messages never carry an ad. Clients on Close Look and Full Sheet see no ads at all, and Glance clients can hide the Kit Shelf card.
Booking
Advertising opens once Lightbox has readers. Bumper, our ad-sales bot (off by default), drafts each booking, Chinagraph checks the ad, and the owner approves every advertiser by hand. This preview site does not take bookings.