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Hang your name on our board.

Ditchlist plans a free monthly email, The Ditch Sheet, for owners of small UK teams, plus one sponsor peg on the shelf page. A few clearly labelled spots, for tools and services those teams already use.

Not open yet Ditchlist is a new business. The Ditch Sheet has no readers yet and no sponsor has been booked. Prices below are starting prices to test.

The rate card

Starting prices to test. Reviewed when The Ditch Sheet passes 250 readers.

Ditch Sheet headline sponsor£50 per issueOne sponsor per issue, at the top: logo, 40 words and one link. One business category per issue.
Pegboard line£15 per issueA 25-word line and a link in the “On the pegboard” box at the foot of the issue. Up to three per issue.
Shelf sponsor peg£40 per monthThe one labelled sponsor tag under the 12 templates on the shelf page. One advertiser at a time.
Full pegboard£80 per monthHeadline sponsor in that month's issue plus the shelf peg. Three-month minimum.
  • Starting prices to test, not proven rates. Review them when The Ditch Sheet passes 250 readers.
  • VAT status TBC by the owner. Paid in advance by bank transfer. The owner sends every invoice.
  • Reports are totals only: issues sent and link clicks. Advertisers never get reader or visitor details.

What a sponsor spot looks like

Labelled. Every time.

This is how the headline spot would sit in The Ditch Sheet. The label is the same size as the words around it.

The Ditch SheetIssue 1 · example layout
Sponsored

Example Books & Payroll Ltd Payroll and bookkeeping for teams of 2 to 20, with a named bookkeeper.

This month's job to ditch: chasing quotes

One tested Bot idea, the rules it runs by, and what it will never do.

Example only. This business is made up and no sponsor has been booked.

Who it suits

Businesses that sell to teams of 4 to 20 people.

  • Bookkeeping and payroll software, and bookkeepers
  • IT support and Cyber Essentials providers
  • E-signature, booking and scheduling tools
  • Business insurance brokers
  • HR and employment advice services
  • Coworking and meeting spaces
  • Local business groups and networks

What we never take

  • Other AI or automation setup agencies (rivals)
  • xAI, X or Cursor, or anything that suggests they back Ditchlist (it keeps the independence real)
  • Loans, credit, buy-now-pay-later or cash advances
  • Crypto, gambling, alcohol, vaping or diet products
  • Lead lists, data brokers or scraping tools (PECR)
  • “Get rich with AI” courses or income claims

House rules for ads

Readers first. Then sponsors.

  1. LabelledEvery ad says Sponsored, on a label the same size as the text around it. Never dressed up as a how-to or a template tip.
  2. CAP CodeLegal, decent, honest and truthful. Claims need proof before they run. Plumb checks every ad and the owner approves every advertiser and price.
  3. PECR and UK GDPRThe Ditch Sheet is opt-in only, with one-click unsubscribe. Enquiries, calls and ditch lists never add anyone to it.
  4. DMCC Act 2024No fake or paid-for reviews, and no hidden advertising. Sponsors never buy a place on the shelf or in a Bot plan.
  5. Never in client workAds never appear in quotes, setup plans, client Bots, care notes or invoices.
  6. Totals onlyAdvertisers get sends and clicks. No reader or visitor data, ever. No tracking pixels in the email.

Ads never appear in: quotes, ditch-list results or setup plans; client Bot templates, Bot outputs or handover notes; care health checks and update notes; invoices and receipts.

For the owner · estimate

What it might add in year one.

Planning cases, not results. This is kept apart from Ditchlist's main plan and none of it is counted in the main figures.

Cautious£196ad income in year one100 readers by month 12 · ads from month 6£106 after the email tool
Base£545ad income in year one250 readers by month 12 · ads from month 4£455 after the email tool
Strong£1,110ad income in year one500 readers by month 12 · ads from month 3£1,020 after the email tool

Costs: an email tool at about £9 a month from month 3, and about 1 hour a month of the owner's time. All estimates.

Want a spot when it opens?

Booking opens once The Ditch Sheet has readers. On the live site, this is where you'd ask for the rate card. Each enquiry is answered by the owner.

How we handle advertising