Got a message from us?
Here's why, and how to make it stop.
We make a concept of a new website for a local business, then send one short message or letter to ask if they'd like it. If that was you, this page explains exactly what we did.
To stop hearing from us
Reply no thanks to the email, or write "no" on the letter and post it back (the envelope is prepaid). We add you to a permanent do-not-contact list the same day and delete the concept. We never contact anyone on that list again, under any name.
What we did
- We read your public listing: your Google Business Profile, Companies House entry or existing website. Name, trade, town, phone, opening hours, the services you list.
- We checked your current site (if you have one) against 13 measurements anyone can see, such as whether it fits a phone and loads quickly.
- We built a private concept from those details. It isn't on Google (it's marked noindex), it says plainly at the top that it's a concept and not affiliated with you, and it's deleted after 30 days or as soon as you ask.
- A person (The owner, who runs First Fitting) read and approved the message before it went. We send at most 25 a day.
Why an email for some and a letter for others
UK rules (the Privacy and Electronic Communications Regulations, PECR) let businesses email limited companies and LLPs about relevant services without prior consent, as long as the sender is named and there's an easy opt-out. Sole traders and partnerships are treated like individuals, so we never email them cold. They get a short letter by post instead.
What we don't do
- No bought or scraped email lists. Only the contact details a business publishes for enquiries.
- No follow-up chains. One message, and at most one gentle follow-up 7 days later. Then nothing.
- No copied logos or photos. Concepts use your business name in our type and stock-free illustration until you send your own.
- No fake reviews, ratings or made-up claims on any concept.
Privacy notice
Who we are. First Fitting, a new web studio run by the owner. Registered name, address and ICO registration number: to be added before launch. Contact: hello@ address TBC.
| What | Why | How long |
|---|---|---|
| Business name, trade, town, public phone, public enquiry email, opening hours | To make your concept and send one message (legitimate interests: offering a relevant service to a business) | 30 days, then deleted unless you become a customer |
| Your opt-out (business name, email or postal address) | So we never contact you again (legal obligation and legitimate interests) | Kept permanently, as a suppression list only |
| Booking form details, if you send them | To make your concept and reply | 12 months after our last contact |
| Customer records and invoices | To deliver and bill the work (contract, legal obligation) | 6 years (HMRC) |
Your rights. You can ask what we hold, ask us to correct or delete it, or object to us using it. Email us and we'll reply within a month. You can also complain to the Information Commissioner's Office at ico.org.uk or 0303 123 1113.
Who else sees it. Our email provider and web host, under data processing agreements, and nobody else. We don't sell or share data.
Cookies. This site sets no tracking cookies. It remembers your sound setting in your own browser, and that's it.