PREVIEWNothing is for sale yet. Every price is a draft. No bids, buyers, sales or reviews exist.
The Friday auction

Fridays, 2pm.
Won by the last inch.

Every startup can be bought outright any day, or bid on every Friday afternoon. Here's how the auction will work.

02 · Next auction

Two ways to buy.

Same rules for every startup.

Any day

Buy it now

£2,000–£5,750

One fixed price. No waiting, no bidding. It's yours as soon as the handover is done.

Draft price Preview: opens a "nothing for sale yet" note, not a checkout.

Fridays, 2pm to 5pm UK time

Friday auction

from £1,500–£4,500

Next Friday auction in

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Next one: Friday, 2pm to 5pm UK time. Preview No auction is running yet, so this counts down to when it would.

03 · Three steps

How the auction works.

Plain rules. No surprises.

Bids open Friday at 2pm

Every startup that is listed goes up at 2pm UK time. It starts at the opening price shown on its card. You can watch without signing up.

Bid in steps until 5pm

Bids go up in fixed steps shown on the page. Whoever is top at the close wins. Can't wait? Buy it now any day of the week at the Buy it now price, while the startup is still listed.

The last inch decides it

A bid in the final 10 minutes adds a fresh 10 minutes to the clock: that’s the last inch. It ends only after 10 quiet minutes, so nobody wins by sniping.

04 · Try it

Feel the last inch.

A practice clock for the final 10 minutes, sped up 10×. Press start, then bid whenever you like. Just you: no other bidders, no money, nothing saved.

PRACTICE LOT · EXAMPLE

First Fitting (example bid steps of £50)

Practice only
10:00left
£0your bid
last inch
    Preview · nothing for sale yet

    Buy it now?

    Not yet. This is a preview, so there's no checkout and no payment. When it opens, the draft prices are:

    Buy it now–
    Friday auction opens at–

    Draft prices, not yet confirmed by the founders. No reserve set.

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